Oslo, 31 August 2016 – On Thursday, 1st of September, the world’s biggest Arrivals Duty Free shop at Oslo Airport will open its doors. The Heinemann Duty Free Shop will offer great shopping experiences with more than twice as much space, brand new concepts like “Gifting”, “Eyes, Lips, Nails” and “Men´s World” as well as 700 new products, and a large number of Norwegian quality products.
Travellers at Oslo Airport will have a completely new and much larger shopping experience when Travel Retail Norway (TRN) opens the new Heinemann Duty Free store for arriving travellers. It´s going to happen at 5:40 am at Thursday morning when the first flight lands from Reykjavik.
These are the highlights of the improvements in the new Heinemann Duty Free Shop at the arrivals area of Oslo Airport:
• Designated area “Men´s world” with fragrances for men
• Far wider cosmetic range for women “Eyes, Lips, Nails”
• Significantly better wine selection, with more than 200 varieties
• More local and ecological products
• Designated area for microbreweries
• New checkout system with almost doubled cashes (43 from the current 28)
• More Norwegian quality products
The new shop will be 4,000 square meters, which is more than twice the size of the current store and thus the biggest Arrivals Duty Free Shop worldwide. The size gives more space for customers, reduces congestion and accommodates a wider range of goods. The new store is constructed in conjunction with the expansion of Oslo Airport.
”This will be a unique shopping experience in brighter, nicer and airier surroundings so that our customers can walk around with relaxed shoulders. The size also means that we could expand the range of products considerably; in total with 700 new products in all the typical Duty Free categories. The wide selection of goods and personal staff with outstanding expertise about the products in their fields will delight the passengers at Oslo Airport, says Managing Director of TRN, Håkon Fjeld-Hansen.
Florian Seidel, Director Retail at Gebr. Heinemann, adds: “TRN and Gebr. Heinemann have grown together for more than ten years now. The outstanding partnership is based on close contact and commitment. We are now more than proud to present the next generation of Arrivals Duty Free- A shopping experience that will exceed the Norwegian and international traveller´s expectations.“
The new Heinemann Duty Free shop is designed so that it appears as new and modern while at the same time being characteristic of the overall impression of the rest of the airport. Wide "shopping streets" make it easier and more straightforward to navigate between the different product groups.
TRN contributes to distinguished airport offers in Norway
Duty Free sales of TRN constitute a large and important part of the financing of Norway's airports, operated by Avinor. Today, TRN has a turnover of NOK 5 billion a year. With the expansion, sales are expected to grow between three and seven percent.
“The new store at the arrivals area is a large and ambitious program of TRN, and the new offer is an important part of the commercial development of the improvement of Oslo Airport. Concurrently, while considering the design of the store, we were also aware that not everyone wants to shop. Broad aisles make it easy to pass by shopping zones, for those who want it” , says Senior Vice President of Communications and Marketing at Avinor, Egil Thompson.
TRN will invest a total of between NOK 250 and 300 million in Duty Free sales at Oslo Airport in connection with the expansion of the airport. The new Heinemann Duty Free shop at arrivals will be completed in April next year, when the redesigned Oslo Airport opens to traffic.
For more information, please contact:
Haakon Dagestad, Head of Communications at Travel Retail Norway
Cell 99 79 88 04, haakon.dagestad@dutyfree.no
About Travel Retail Norway
Travel Retail Norway has managed DutyFree shops at Avinor's biggest airports since 2005 and is currently present in Oslo, Bergen, Stavanger, Trondheim and Kristiansand. The Norwegian company is a joint venture between the German based family company Gebr. Heinemann and the Norwegian company Norse-Trade. TRN has over 1,300 employees working to conduct responsible sales and provide quality service to travellers at Norwegian airports as well as to exceed the income for Avinor and the Norwegian residents.
