Heinemann Australia Pty Ltd (now Heinemann Oceania Pty Ltd) was established in 2014 to represent the Heinemann group in the Oceania region. Today, Heinemann Australia operates nine HEINEMANN Tax & Duty Free sites across Sydney and Gold Coast, and one Hermès boutique at Sydney International Airport.

The first Australian HEINEMANN Tax & Duty Free store opened at Sydney International Airport in February 2015. In April 2018, Heinemann Australia secured a seven-year contract for two stores at Gold Coast Airport which began operating in October 2018.

In February 2020, Heinemann Australia secured an eight-year extension of its Tax & Duty Free contract at Sydney International Airport, extending tenure until December 2029. The main departures store at Sydney will execute a new design concept in 2021-2022, delivering a refreshed luxury world-class shopping experience.

In 2024, Heinemann Australia won concessions to operate exclusive new retail concepts at Auckland Airport, representing its market expansion to New Zealand. Heinemann Australia shortly thereafter rebranded to Heinemann Oceania to reflect its expanded footprint, and to reinforce its ambitions to further grow its business in the region.

Heinemann Oceania is proud to boast a dedicated crew of over 500 team members, delivering on exceptional brand and service promises in terminals. Each team member is committed to being a key player in travel retail by becoming the preferred partner for landlords, operators and suppliers, while maintaining our enduring commercial relationships and fostering mutual growth with business partners.

In the spirit of reconciliation, Heinemann Oceania acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.