Heinemann Duty Free Malaysia Sdn. Bhd. (HDFM) was established in 2012 and commenced operations in 2014 under the brand name "be duty free". HDFM is a wholly owned subsidiary of Heinemann Asia Pacific. Heinemann today operates over 1,686 sqm of retail space, across the key categories of perfume, cosmetics, confectionery, local products, toys, fashion, and accessories at KLIA2.

In 2022, Heinemann renewed its contract with Kuala Lumpur International Airport and redeveloped its shops and brought the Heinemann Duty Free brand to Malaysia. As part of the redevelopment, Heinemann has created a new open shop concept, opening up the floor plan for improved visibility across the shops stocking Perfumes & Cosmetics, Fashion & Accessories, Confectionery and Toys.

HDFM is proud to boast a dedicated team delivering exceptional brand and service promises in terminals. At HDFM, we believe in becoming the preferred partner for landlords, operators and suppliers while maintaining our enduring commercial relationships and fostering mutual growth with business partners.