Gebr. Heinemann has established an exclusive partnership with Swiss chocolate maker Chocolat Frey to launch "Message for You", the chocolate with the personal message. In a world exclusive, this imaginative gift idea has been available from the Heinemann Duty Free shops at Frankfurt, Budapest, Hamburg and Vienna airports and the stores at Berlin airports Schönefeld and Tegel as well as Istanbul and Copenhagen since June.
The product will only be introduced to normal retail outlets in early November; until then, Message for You will only be available from the aforementioned Heinemann outlets.
Say it with chocolate!
“The gifts area is becoming increasingly important to the travel retail market, and gifts with a personal touch are very fashionable at the moment,” says Nils Schirmer, Head of Campaign Management for the LTC (liquor, tobacco and confectionery) product group at Gebr. Heinemann. The trouble is, personalised gifts are generally difficult to get hold of when time is short. "With Message for You", travellers and frequent flyers now have a fast and easy way to create individual gifts bearing a personal message.
“For a supplier of fine goods in prime locations like Chocolat Frey, Gebr. Heinemann is the ideal distributor – one as committed to originality as we are,” says Claudia Rosenberg, Head of Travel Retail at Chocolat Frey. “Travellers can now buy the new pralines, complete with personalised message, on their way to the departure gate.”
Message for You: versatile and personal The innovate product from the tradition-conscious Chocolat Frey label comes in two pack sizes and three different designs. The packs contain either four or twelve chunks of high quality Swiss chocolate with specific words or symbols printed on the wrappers, and each box has three clear ‘windows’ through which the chosen message can be seen. The different packs feature designs tailored to every taste and occasion, from playfully romantic floral garlands to austere, abstract motifs and spotted patterns with a DIY feel.
"Message for You" also provides a selection of suitable phrases to suit many occasions, making this product ideal for declarations of love or friendship or thank yous; others might simply want a gift to make someone smile. The sweet, chocolaty greetings are produced in a couple of easy steps: the customer removes the lid from the box, specifies the personal message to be seen through the window, closes the box and the very special souvenir is ready to go.
Innovation and excellent service for travellers around the world In hosting the world premiere of "Message for You", Heinemann is presenting Duty Free shoppers with another great surprise in a diverse product range. The family-run company attaches great importance to providing shoppers with a steady stream of exciting new products and exclusive special offers – including, last December, the world premiere of BOSS BOTTLED.UNLIMITED, a men’s fragrance from Hugo Boss that was only available from Heinemann Duty Free at Frankfurt Airport for a full three months before the official sales launch.
Full service for air passengers
Anyone in possession of a valid boarding pass can shop at Heinemann Duty Free, and every shopper pays the same price, regardless of destination. (the only exception being tobacco goods). Passengers may also pre-order items online before leaving home by visiting http://www.heinemann-dutyfree; their purchases will then be readied for pick-up and payment in passing at the shop service counter. The chance to shop at Heinemann on the way to the gate saves passengers valuable time. Heinemann has thoroughly overhauled the whole concept of its Travel Value & Duty Free shops by focusing on three key elements. The product range now combines international brands at low prices with plenty of surprises, plus shoppers can take advantage of full service. Thirdly, the company inspires customers through personality with approachable, highly skilled staff who aim to ensure shopping at the airport is always a special occasion.
