Hamburg/Oslo, 26 September 2019. Passengers in Oslo, Bergen, Trondheim, Stavanger and Kristiansand can now benefit from the advantages of the international "Heinemann & Me" customer loyalty programme. The shops at the Norwegian airports are operated by Travel Retail Norway (TRN), a joint venture between Gebr. Heinemann and Norse Trade, under the name "Tax Free Norway". The customer loyalty programme is thus called "Tax Free & Me – a Heinemann & Me Member". "Tax Free & Me" members enjoy the same advantages as "Heinemann & Me" members and can collect points, redeem coupons and look forward to exclusive discounts at all the locations participating in the customer loyalty programme.
"We are delighted to be taking this important step in the international expansion of our customer loyalty programme together with our partners TRN and the airport operator Avinor. Norway is a highly relevant market for us. The Norwegians are very loyal Duty Free customers and, thanks to our loyalty programme, we are now able to use this huge potential even better," says Florian Seidel, Vice President EMEA at Gebr. Heinemann.
Tailor-made solution for local market requirements
"More and more travellers in Norway come from other locations where Gebr. Heinemann is operative. By integrating into the world of 'Heinemann & Me' we can strengthen our 'Tax Free Norway' brand and expand the shopping experience for our customers. The tailor-made local solution 'Tax Free & Me' with its own name and own look and feel once again affirms the successful, customer-oriented partnership between Gebr. Heinemann and TRN," says Tore Hov, Managing Director at TRN.
With its international loyalty programme, Heinemann is a trusted travel companion for passengers at currently 24 airports in six countries and on 13 cruise ships*.All the members benefit from attractive advantages, special offers, discount promotions, special services and many partner privileges through the Collect Me and Surprise Me loyalty mechanisms.
Understanding customers' individual demands better
"With our loyalty programme, we are strengthening the relationship with our customers and we get to know them even better. In this way, we are able to continually modify and enhance the shopping experience in order to meet the identified needs of customers. This allows us to appeal to our customers in an even more targeted manner and to make offers tailored to their preferences. This is an important lever for increasing customer satisfaction and thereby sales and frequency in our shops," says Anja Zettel, Head of Brand and Customer Communication at Gebr. Heinemann.
* Germany, Austria, Norway, Hungary, Italy, Australia andMein Schiff 1 – 6, Mein Herz, MS Europa, MS Europa 2, MS Albatros, MS Amadea, MS Artania, MS Amera.
You may find further information on „Heinemann & Me“ here.
Press Contact:
Gebr. Heinemann
Julia Knors
Corporate Communications Manager
+49 40 3010 2186
Travel Retail Norway
Haakon Dagestad
Communication Manager
+47 99 79 88 04
Haakon@dutyfree.no
About Travel Retail Norway
Travel Retail Norway AS is a joint venture between Gebr. Heinemann SE & Co. KG and Norse-Trade AS. Since 2005, the joint venture operates a total of 17 shops at the airports in Oslo, Bergen, Trondheim, Stavanger and Kristiansand under the "Tax Free Norway" brand. TRN has over 1,300 employees working to conduct responsible sales and provide quality service to travellers at Norwegian airports and to create income for the airport operating company Avinor and the Norwegian society.
