Vienna, 1 November 2016. It's a genuine feel-good shop: The world's first Heinemann Duty Free Kids Shop at Vienna Airport. In the plaza of Check-in 2, right opposite the Heinemann Duty Free walk-through, an inspiring world has opened up, attracting children and adults alike, and offering toys and sweets bearing internationally famous brands from Playmobil through to Haribo, as well as plenty of surprises. One of these is particularly colourful: a brick pit full of Lego bricks, where kids can play and build things.
The successful Kids concept of Heinemann Duty Free Shops has been further developed and can now be experienced for the first time in a separate shop: Over an area of around 130 square metres, passengers are met by a bright and inviting ambience, sporting oversize jigsaw pieces in a natural wood look on the ceiling and walls. A stylised tree in the centre evokes memories of playing out of doors and also offers a fun photo image. Children, parents on holiday and all those looking for something to take home for the kids, or who have themselves retained some of the magic of childhood, will find a wide selection of high-quality toy brands such as Steiff, Playmobil, Disney, Lego or Brio, and sweets from Kinder chocolate, through Chupa Chups to Haribo.Since its soft opening in September, special features have been added to the Heinemann Duty Free Kids Shop, the latest being the installation of a brick pit full of Lego bricks.
"The 'Toys' category has grown disproportionately in the Heinemann Duty Free Shops in the last year and still shows great potential. We have picked up on this positive trend and taken the opportunity to open a separate Kids Shop for the first time here in Vienna," explains Kai Langnickel, Managing Director of Gebr. Heinemann Wien GmbH, which operates the shop. "We are delighted that Vienna Airport has welcomed our idea and provided us with a perfect space, right next to our Heinemann Duty Free Shop. The initial passenger response shows that they are impressed by the emotional presentation and the brands on offer."
"We want to make the travel experience a pleasant one for even the smallest passengers at Vienna Airport, and this is why we are providing various services for families with children, such as children's play areas and family security checks. The new Heinemann Duty Free Kids Shop is the perfect addition to this offer. Our partnership with Gebr. Heinemann has been a long and successful one, and we are delighted to be the first in the world to host this innovation," says Julian Jäger, COO of Flughafen Wien AG.
Gebr. Heinemann Wien GmbH has been a concession holder at the airport of Austria's capital city for many years, operating a total of ten shops there.
Press Contact:
Lara Vitzthum
Head of Corporate Communications
+49 40 3010 23849
