Frankfurt/Hamburg, 16th April 2015. Now you can travel into the future from the airport – thanks to an extraordinary promotion from Hennessy and Heinemann Duty Free. To mark the cognac producer’s 250th anniversary, Heinemann Duty Free and Hennessy are surprising passengers at Frankfurt and Hamburg airports with a ‘Time Barrel’. Until the end of June, travellers passing through Frankfurt have the chance to record their own personal messages to the future; in Hamburg they can do so until the end of April. To coincide with the campaign, Hennessy is unveiling its exclusive ‘250 Collector Blend’ – and Heinemann Duty Free is offering a strictly limited number of bottles of this fine cognac. In fact, there are only 250 barrels of this exceptional cognac in existence (each holding 250 litres). The barrels were safely stored on the banks of the River Charente in France and hand-finished by coopers especially for the occasion of the 250th anniversary of Maison Hennessy.
The Hennessy Time Barrel: An integrated customer experience
Travellers in Frankfurt and Hamburg are being invited to record their own messages, pictures and soundtracks before their contributions are sealed for 50 years. The messages will be shared with the world in the year 2065, marking the 300th anniversary of Hennessy. Naturally, travellers will also be invited to sample a Hennessy at the Event Bar in the promotional area. Members of the Heinemann & Me customer incentive scheme, meanwhile, will have the chance to win a pair of VIP tickets to the grand finale – the 250-year celebrations in Paris this September – with every purchase of a Hennessy X.O.
“This imaginative promotion fits in perfectly with our philosophy of surprising customers and offering them a memorable shopping experience in the truest sense of the word,” explains Ann-Kathrin Fuerer, Gebr. Heinemann’s Head of Activity Management (Liquor, Tobacco and Confectionery). “The promotion has also been designed as an integrated experience for shoppers: we can contact travellers in the airport shops as well as digitally around the world via the Heinemann Duty Free web site and the app. We will also reach out to Heinemann and Me members through the newsletter.”
Press enquiries:
Gebr. Heinemann
Svenja Strombeck, Corporate Communications
Tel. +49 40 3010 2186
