Hamburg/Frankfurt, 20th July 2015, Heinemann Duty Free at Frankfurt Airport is the wine shop of choice for brands and passengers alike. As reported in the current special edition of The Moodie Report, its exceptional activities helped the Heinemann Duty Free Shop earn the most votes from brand manufacturers in the Wine category of the Dreamstore 2015 competition. The specialist duty free magazine determined the winners of this year’s contest by surveying the world’s leading manufacturers, comparing shops at top international locations in terms of their presentation of various product groups including wine and fragrances.
Amongst other strengths, Heinemann Duty Free secured top spot by providing competent advice on wine selection and offering customers the benefits of a tasting bar – an additional service which drew particular praise from suppliers. Heinemann Duty Free also impressed voters with its openness to new ideas on the travel retail market and unusual, exclusive campaigns. Suppliers were particularly glowing in their comments on the shop’s presentation and marketing of port.
“We are honoured to have received this award, which is testament to the hard work and dedication of our colleagues. Many customers have not yet adopted the Wine category into their typical duty free basket – thus making it all the more important that we constantly strive to give passengers an even more attractive range of products to choose from. Our goal is to accompany our customers on a journey through the world of wine, winning over the undecided by providing not only helpful advice and background information, but also a ‘try-before-you-buy’ option. In particular, we recognize the importance of being set up to cover the whole market and offering something for every target group,” explains Kay Spanger, Managing Director for Purchasing and Logistics at Gebr. Heinemann.
Press enquiries:
Gebr. Heinemann
Svenja Strombeck, Corporate Communications
Tel.: +49 40 3010 2186
