BOSS BOTTLED. UNLIMITED, the new men’s fragrance, is celebrating its world premiere exclusively at Heinemann Duty Free. Throughout December, the new scent was on sale at just one place in the world: the Heinemann Duty Free shop at Frankfurt Airport.

Here and only here have been air travellers be able to buy the exclusive product, three months before its official launch. Since 1st January, BOSS BOTTLED. UNLIMITED is rolled out to all other Heinemann Duty Free outlets and the Heinemann Tax Free shop in Copenhagen as well as Istanbul and Riga airports. The new fragrance for men will then be available in the usual High Street and travel retail outlets from March 2014. Heinemann will sell the 100ml bottle of the scent for 67 euros. This special edition will only be available till late fall globally.

BOSS BOTTLED. UNLIMITED – follows the drive for success of the enduring classic BOSS BOTTLED, breaking boundaries and boldly reinventing the masculine fougere with a unique combination of invigorating green notes. The energizing mint is supported by enduring evergreen cistus and tempered by aromatic masculine woods that underline the Boss man’s uncompromising drive. Invigorating, uncompromising and enduring energy that radiates aromatic masculinity – an ideal and exclusive Christmas gift.

In the words of Kay Spanger, Executive Director of Purchasing and Logistics at Gebr. Heinemann, “We are delighted that our shops can celebrate the world premiere of this brand-new scent with our long-standing partner and supplier Procter & Gamble. Presenting BOSS BOTTLED. UNLIMITED at Heinemann Duty Free a full three months before its official launch is a perfect illustration of our commitment to offering customers something out of the ordinary.”

One major highlight of the exclusive promotion in Frankfurt will be a prize draw, in which passengers will have the chance to win a trip for two to the BOSS flagship store in Paris, including flights, accommodation and shopping vouchers worth 200 euros.

Even better value for Heinemann & Me members

During December, members of the Heinemann & Me customer incentive scheme will save 20 percent on every purchase of the new Boss fragrance. To take advantage of this unique opportunity to acquire BOSS BOTTLED. UNLIMITED as a very special Christmas present – before the rest of the world can do so – shoppers simply need to register via www.heinemann-dutyfree.com/hme or the Heinemann & Me Smartphone app. As an added incentive, each purchaser will receive a free 50ml bottle of BOSS BOTTLED. SPORT After Shave Balm.

Great service for frequent flyers and air passengers

In its branding concept and its ability to offer the big international names at low prices, Heinemann promises travellers an exciting Duty Free shopping experience where there’s always something new and surprising to discover. Anyone in possession of a valid boarding pass can shop at Heinemann Duty Free, and every shopper pays the same price, regardless of destination (the only exception being tobacco goods). Heinemann Duty Free is aiming to establish its brand in the minds of customers with some innovative services. Passengers may, for example, pre-order items online before leaving home by visiting www.heinemann-dutyfree; their purchases will then be readied for pick-up and payment in passing at the shop service counter. The chance to shop at Heinemann Duty Free on the way to the gate saves passengers valuable time. Approachable, highly skilled staff bring the brand to life and make sure shopping at the airport is always a special experience – and this builds the trust of customers in the Heinemann brand.