Heinemann Asia Pacific is a subsidiary of Gebr. Heinemann and was established in 2010 to represent the group in the Asia-Pacific region. Rooted in Gebr. Heinemann’s legacy, Heinemann Asia Pacific is committed to becoming the preferred partner for landlords, operators and suppliers by offering comprehensive travel retail solutions in the dynamic and diverse Asia Pacific market. 

From its headquarters in Singapore, Heinemann Asia Pacific maintains business relations across 10 different nations, having established an extensive network spanning from Indonesia to Myanmar. More than 60 staff members, located at the headquarters, collaborate with strong local partners in the distribution and retail fields, capitalising on significant growth on what is currently the world’s most dynamic travel retail market.

Find out more about our one-stop distribution service packages and about our customer-oriented travel retail environments.

Our objective has always been to identify new solutions to the challenges posed by constantly changing markets. Through pioneering store concepts, unique services and innovative products, we aim to excel in all aspects of travel retail.

Integrity, openness and a spirit of teamwork are the foundation of our business. From complying with the highest standards of safety, security and sustainability within our business, to working to achieve absolute customer satisfaction, we strive for service excellence.

CEO Max Heinemann represents the fifth generation of the Heinemann family and leads the company which is managed by a team of experienced professionals.

The Management team comprises: Marvin von Plato (Director - Distribution & Business Development), Audrey Tay (Director - Finance & IT), Vinay Lamba (Director - Purchasing & Supply Chain), Constantin Wiesmann (Director - Retail Operations).

For Gebr. Heinemann – a globally active, family-run business – a distinctive culture of values forms the basis for effective working relationships rooted in trust. Gebr. Heinemann employs 6,000 people around the world; the corporate philosophy serves as a guide, and as the foundation of success for their shared efforts.

It not only lays out the principles of cooperation and work practices, it also defines the mission and vision of Gebr. Heinemann. In a constantly evolving market environment, Gebr. Heinemann aims to be the first choice on the travel retail market by virtue of the vitality and long-term outlook of an independent family-run company. The result is a clear framework of reference that enables us to create the conditions for preserving our identity, enacting our values and, above all, establishing long-term partnerships based on trust with our employees, customers, suppliers and other market players. In short, we deal with our market participants in the same way we treat each other. The trading firm therefore supports customer journeys with the best multi-channel offers. Service and the shopper experience are continually enhanced, driving customer-related developments with innovative services spanning all sales channels.  

Our Vision 

The Heinemann Family. First Choice in Travel Retail. Worldwide.

Our Mission

We live and breathe service, and we create value in an inspiring and emotional way.

The first principle is We are one family. Gebr. Heinemann is a family-run company, and we want to bring that family feel into the workplace. We are guided by family
values, we support and respect one another and we enjoy working with each other.

We lead through trust is the second principle. This principle not only applies to the managers, but also to the way each individual works and their basic attitudes. We are reliable, open, honest and we take responsibility for our actions. Trust must always be based on give and take.

Our successful development as a company over the years is down to the fact that we have always stuck to our course persistently, even when times were tough. Our goals are clear, and we understand that when you stop trying to get better, you stop being good. With this in mind, guiding principle number three in our mission is: We persevere.

We delight our customers is the fourth principle. This applies to our clients in both the retail and distribution areas. The principle implies that we are consistently personally committed to meeting customer demands, delivering unrivalled service and establishing long-term relationships.